Kid Kustomer Essay - 1099 Words

â€Å"Kid Kustomers† No matter where children are or what they are doing they’ll always find some sort of advertisements. It can be when their casually watching television, reading a magazine or just playing games on their computer. Advertisements are different forms of communication whose purpose is to make their product known to the public. Marketers aren’t partial to certain people; they target anyone and every age group, but recently there has been an upsurge of advertisements aimed towards children. In Eric Schlosser’s article, Kid Kustomers, he demonstrates how child advertising has boomed by the tactics marketers use to get children to want and demand certain companies’ products. The big boom in child advertisement occurred in the†¦show more content†¦Schlosser refers to the Joe Camel ad campaign, which used a â€Å"hip cartoon character to sell cigarettes.† A 1991 study published in the Journal of the American Medical Association found that nearly all o f America’s six-year-olds could identify Joe Camel, who was just as familiar to them as Mickey Mouse. Interestingly enough, another study found that one-third of cigarettes illegally sold to minors was in fact Camels. Not only do advertisers need a way to get kids to want their product, they also need children to be able to persuade their parents into buying them that product. The concept of children persuading other people to buy them what they want is known as the â€Å"surrogate salesmen.† James U. McNeal’s, professor of marketing at Texas AM University, classified kids nagging tactics into seven major categories; pleading, persistent, forceful, demonstrative, sugar-coated, threatening, and pity based appeals. Kids learn what appeal or style works best on their parents and stick to that ploy whenever they want something. Observing children in their own environment allows marketers to understand the minds of children. Advertisers conduct surveys, organize foc us groups, analyze children’s artwork, study academic literature on child development and even have cultural anthropologists observe children without them knowing. Marketers do all that research so they can get a grasp on what children are mostShow MoreRelatedKid Kustomers- Advertising845 Words   |  4 PagesThe original definition of the word â€Å"advertising† does not look that bad. It is simply explained as â€Å"calling the attention of the public to a product or business.† However, the advertising companies usually abuse the real meaning of advertising and try to sell their product no matter what it takes to do so. It is very hard not to notice advertisement in today’s world. The commercials, the adds, the posters are everywhere; from TV, newspapers magazines and billboards to even a bus that is taking usRead MoreMarketing Technique For The Marketing Of Cool By Juliet Schors And Eric Schlosser1308 Words   |  6 PagesJuliet Schor’s articl e, â€Å" Selling to children: The Marketing of Cool†, she mentions how products are accepted and interpreted by children in today’s society. However, in Eric Schlosser article, â€Å" Kid Kustomers†, he emphasizes on the constant antagonizing strategies through ads and televisions shows to target kids. Although Juliet Schors and Eric Schlosser are both speaking about corporations marketing to children, their articles differ quite significantly. While they both speak about corporation and theirRead MoreMy Children s Books Taught Me By Daniel Hade1327 Words   |  6 PagesDaniel Hade, who is a professor of language and literacy at Penn State College. In Eric Schlosser’s essay, Kid Kustomers, he explains the injustice of marketing, and the idea of â€Å"cradle to grave† advertizing. This idea of advertizing is basically to get a kid so attached or devoted to a brand/toy that they don t just buy it for themselves but for their kids in the future. Kid Kustomers helps us to better understand the book Lies My Children’s Books Taught Me by using â€Å"cradle to grave† exercisesRead MoreThe Negative Effects of Marketing on Children Essay965 Words   |  4 PagesEric Schlosser wrote an article titled â€Å"Kid Kustomers†. The main purpose of this article was to inform the readers about how advertisements are aiming towards children, so they could get their products sold. The article also states how companies base their advertisements on children’s interest and cartoon characters to attract them. In the text it stated that many parents are working, and dont have time to spend with their kids, so they spoil their kids with products. It has become easier for manufacturesRead MoreAd Takeover. Jim Fowles’ Advertising’S Fifteen Basic Appeals1371 Words   |  6 Pagesbuyer’s desire. Overall Fowles’ views on advertisements is how media has influenced our society. In Kid Kustomers, Eric Schlosser article he writes about ads appeal to our needs, meaning the ads make us feel hollow, therefore we go out and seek for love. Schlosser’s opinion corroborates with Fowles and Bordo’s ideas on how media is influencing society. I believe Schlosser has point in Kid Kustomers and how the ads have an attack on children early on and carry it throughout adolescents. He goes onRead More`` Kid s `` By Eric Schlosser1116 Words   |  5 Pageswould get if I ordered a certain meal, the bright colors, and the giant play house. I was so gullible and fell for almost every advertisement. In the article, â€Å"Kid Kustomers† by Eric Schlosser, he explains that global marketers are targeting kids for their businesses. He claims the parents tend to be too busy to spend quality time with their kids and figure spending money on them is the same as spending quality time with them. Then in Katha Pollitt’s article, â€Å"The Smurfette Principleâ € , she describesRead MoreMedia Is The Main Source Of Mass Communication877 Words   |  4 Pagessocial media also affects their social skills. If one is playing video games, they are wasting their social skills by not conversing with others. Relatively, advertising is used worldwide to target consumers. In Eric Schollser’s article titled â€Å"Kid Kustomers,† he states that most ads are targeted towards children and to influence â€Å"pester power.† This refers to children and teens troubling their parents to purchase a good seen in an ad. Overall, his article states how the younger generation is easilyRead MoreThe Effects Of Advertising On Children s Physical And Mental Health1531 Words   |  7 Pagestypes of consumers through advertisements. Advertising can effect children in a positive way but mostly in a negative way at a young age. Nowadays companies target kids more because they know it’s easy to catch their attention. Eric Schlosser was interested in the fast-food industry, he focused on children. In his article â€Å"Kid Kustomers† he argues that companies have affected young children to buy their products through advertisements. â€Å"Today children are being targeted by phone companies, oil companiesRead MoreThe Frightening Effects of Aggressive Advertising Targeting Children1386 Words   |  5 Pages such as the overwhelming bombardment of advertising directed at our children. We are so overwhelmed with work and other major issues that we overlook this negative force directed at our own kids. â€Å"Parents on the one hand have a hard time raising children the way they want to, while on the other hand, kids are being increasingly influenced by commercialism that often goes against what parents are trying to do† (Shah). Advertisers are increasingly focused on capturing the children’s attentions atRead MoreFast Food and the Risk of Childhood Obesity Essay1774 Words   |  8 Pagesmints for any kid to grab that delicious treat. Some schools in the nation have already begun the fight against the fast food epidemic, although they’re a much less percentage of the whole. The marketing strategies used by fast food brands mostly target children and adolescents. In his book Fast Food Nation, Eric Schlosser describes the history of child marketing explaining the concept of ‘kid kustomers’ McDonalds was the first fast food chain to direct their marketing towards kids. Schlosser explains

Organizational Behavior and Structure of Morgan Stanley

â…  . Introduction Morgan Stanley is a global financial business firm serving a diversified group of corporations, governments, financial institutions, and individuals in 36 countries around the world, and sets its headquarter in New York City. The main areas of business for the firm today are Global Wealth Management, Institutional Securities and Investment Management. Morgan Stanley settled its Asia Pacific headquarters in Hong Kong in 1987 and its main business helps shape global views on China and the Asia Pacific region. The Morgan Stanley of Hong Kong provides services to clients in investment banking, real estate, private equity, equity and securities trading, derivatives, prime brokerage, private wealth management and investment†¦show more content†¦Morgan Stanley chooses this kind of organizational structure to divide its business for its own special work in order to serve its customs well. The company emphasizes on program teams that can operate cross departments to allow employees performing the program under the best conditions. And this makes the company can respond quickly to customers’ needs. All in all, the cross-functional structure allows employees to create the set of functions they need in order to scan and monitor the competitive environment and obtain information about the way it is changing. With the right set of functions in place, Morgan Stanley’s managers are then in a good position to develop a strategy that allows the organization to respond to its changing situation quickly. Employees in the first line work level would communicate more with the customers. Under the cross-functional structure, the group can decide every aspect of a business. For example, the group formed to deal with real estate investment can make decision to set the price by themselves instead of the Morgan Stanley Marketing department. It will let the service firm keep itself closer to the market and customers. â… ¢.Individual Behaviors of Morgan Stanley Human behavior is complex and every individual is different from another, the situation of Morgan Stanley Hong Kong is that most of employees come fromShow MoreRelatedExecutive Management, Board Of Directors1336 Words   |  6 Pagesshareholders and/or stakeholders, but the way this ‘value is added and who is given priority while adding this value’ depends on the ‘perspectives’ (session1 slides) corporations choose to fulfill the objective of the given corporation. Corporation structures involve executive management, board of directors and its internal and external stakeholders. The executive management are at the helm of running the company, executing strategy and managing company operations, while corporate boards are supposedRead MoreGlobalization and Organizational Behavior1049 Words   |  5 Pagesunderstand globalization and organizational behavior. Globalization is the tendency of businesses, technologies, or philosophies to spread throughout the w orld, or the process of making this happen. The global economy is sometimes referred to as a globality, characterized as a totally interconnected marketplace, unhampered by time zones or national boundaries (Search CIO). Organizational behavior is a field of study that studies individuals groups, and structure. Organizational behavior applies the knowledgeRead MoreRob Parson Case Study1733 Words   |  7 PagesManagement of People at Work Rob Parson Case Study 1 Case Overview The internal environment at Morgan Stanley was one of teamwork, employee development, dignity and respect. Morgan Stanley had developed a way of building consensus rather that individualism. Rob Parson was thrust into this environment – not sure of what was expected of him and with only one objective in mind – improving the performance of the Capital Markets division. He went about doing this ruthlessly without much care aboutRead MoreRob Parson Management Case Study Essay1712 Words   |  7 PagesRob Parson Management Case Study 1 Case Overview The internal environment at Morgan Stanley was one of teamwork, employee development, dignity and respect. Morgan Stanley had developed a way of building consensus rather that individualism. Rob Parson was thrust into this environment – not sure of what was expected of him and with only one objective in mind – improving the performance of the Capital Markets division. He went about doing this ruthlessly without much care about the organizationRead MoreRob Parson Essay3074 Words   |  13 PagesRob Parsons: A Morgan Stanley Case Analysis Organizational Behavior and Leadership Fall 2012 Eric Potter Lindsay Hoh Ehsan Rashid Kwan Soo Myoung Kyle West I. Parsons’ Performance Assessment Overall, Rob Parson’s performance at Morgan Stanley has been very strong when numbers are taken into consideration. In his time at MS, he has brought on new clients and expanded his division’s market share dramatically, increasing it over 10 percentRead MoreTheu.s. Dodd Frank Wall Street Reform And Consumer Protection Act930 Words   |  4 Pages Dodd-Frank sought to provide a framework for firms to safely fail. Important financial institutions like AIG would come under more stringent regulations. They would be subject to more capital reserves and face more stress tests to curtail risky behavior. Increased capital reserves serve as buffers for companies to better absorb losses. Mainly, Dodd-Frank equipped the Federal Deposit Insurance Corporation (FDIC) with Orderly Liquidation Authority (OLA) provisions, authorizing the FDIC to safelyRead MoreCorporate Internal Policy Interference : A Paramount Determinant Of The Mncs Direct Influence Over Government Policy1547 Words   |  7 Pagesto large corporate lobby groups over environmental and public interest groups who lack the financial resources and political support necessary to direct government policy decisions (J. Roberts, 2011). Environmental regulation entails the change in behavior of relevant actors through the exercise of political power. This process encompasses a balance of power between the regulatory power and the external industry and corporate firms who are being regulated (J. Roberts, p.54, 2011). Government attemptsRead MoreRoundtable on Corporate Ma and Shareholder Value.Pdf15810 Words   |  64 PagesGoobey, International Corporate Governance Network and Morgan Stanley Europe 41 44 Arthur Levitt, Jr., The Carlyle Group Theodor Baums, University of Frankfurt, and Kenneth E. Scott, Stanford Law School and Hoover Institution 64 Panelists: Robert Bruner, University of Virginia; Cliff Smith and Gregg Jarrell, University of Rochester; James Owen, The Bank Street Group; Marla Sincavage, Ernst Young; and Matt Ostrower, Morgan Stanley. Moderated by Mark Zupan, University of Rochester. Read MorePMCN Case Study3324 Words   |  14 PagesWilliamson (1975, 1992) can be identified in the PMCN. The company operates through established hierarchies, with a board of directors representing interests of shareholders, a management team and departments staffed to manage its daily affairs. This structure also exposes the company to the principal-agent problem highlighted in the TCT. Source: PMCN Staff Handbook (2011: 5) In addition, the researcher also identified that the existence of the satisficing idea described by Simon (1987) to mean thatRead MoreChallenges Facing Organizational Managers Employees Today in Relation to the Modern Theory of Organizational Behaviour2390 Words   |  10 PagesORGANISATIONAL BEHAVIOUR TERM PAPER Challenges Facing Organizational Managers Employees Today in Relation to the Modern Theory of Organizational Behaviour. By 1. Edwin Nduati HD333-0249/2010 2. Daniel Gikandi HD333-0251/2010 3. Richard Sigey HD333-0250/2010 Presented to Dr. Margaret Ndungu Table of Contents ORGANISATIONAL BEHAVIOUR - TERM PAPER 1 Challenges Facing Organizational Managers Employees Today in Relation to the Modern Theory of Organizational Behaviour. 1 Organizations are facing different

Shoppers Stop free essay sample

As mentioned in the earlier report, Shoppers’ Stop is a chain of retail stores in India owned by K. Raheja Corp. It was established in 1991 and is presently spread across the nation. Shoppers’ Stop is considered as one stop multi-brand retail outlet providing leading international and national brands in clothing for men, women and kids, accessories, cosmetics, footwear and home furnishing. Independent store| In the earlier report, we came to a conclusion that even though Shopper’s Stop as a brand is very sociable, it needs to pick up momentum. While, they are very active on social networks like Facebook and Twitter, they need to pick up the pace on LinkedIn, on blogs and also Orkut. The recommendation pointed out the earlier report were that Shopper’s Stop needs to get more active on networks such as LinkedIn, YouTube and also on blogs since their target audience is more connected these networks. India, as a country is not as advanced with respect to social media. Some reports read that as per 2011, the most popular social networks in India are (in order of popularity): 1) Facebook 2) LinkedIn 3) Orkut (See Appendix 1. 1) Now, as we can see, Shopper’s Stop has successfully managed to tap two of the most widely used networks in India – Facebook and Orkut. It still needs to build itself and its network on LinkedIn and also on blogs since majority of the youth in India is now getting hooked to the blogging culture. Problem Statement Shopper’s Stop as a brand, is not very active on social networks which are very popular in the Indian market today. To make presence felt on networks like Facebook, Twitter on blogs and social media in general * To do interactive projects with different target group through the medium of social media * To make the Shopper’s Stop staff more efficient in dealing with customers and more aware of their presence on social media networks Audience identification and messages Shopper’s Stop should selectively identify its audience since they are promoting themselves online. They should target the net savvy generation and also people who run most of their businesses online. Strategies The strategy that Shopper’s Stop should use to build their image and name should be an Interactive strategy which will involve their publics to help them head off their problems. * Regular updates on Facebook and Twitter: * Shoppers Stop gets active on Facebook and Twitter only when they have offers, sales, discounts, etc. They should start posting randomly on Facebook and Twitter. They should start discussing some topics on Twitter, using a hash tag for identity and should regularly follow what their followers have to say and also regularly pitch into the conversations following those hash tags. On Facebook, they should not only put up posts about their offers and discounts; they should put up pictures of the kind of clothes that are currently on sale and they could also have hyper-links on those pictures which will take the viewer directly to the online shopping website if they like that particular clothing range. This might help changing the perception that people have about Shopper’s Stop not being a â€Å"net savvy brand†. * More offers: * As already noted in the weaknesses above, Shopper’s Stop does not run many offers. They run offers only during occasions like Diwali or Independence Day. I think they should run more offers like – discounts on women wear for Mother’s Day and the same with men’s clothing and kid’s clothing on Father’s Day and Children’s Day respectively, etc. This will help them not only hike their sales, but it will also help them increase interaction with their customers online once they start talking about such regular offers regularly on the social circuit. * Advertise on various websites: * Shopper’s Stop should tie up with website that their different target group frequent and should and try and advertise on such sites. For example, to attract children to their ‘Kids collection’ they should put up advertisements on website which allow kids to play to games; to attract the attention of the teenagers, Shopper’s Stop should target social networking sites and promote themselves there by putting up advertisements there, etc. By this, they will be in constant view of the public which will help them better their social presence. Another benefit that Shopper’s Stop can derive from this is the revenue they will make every time someone clicks on the advertisement. Shopper’s Stop is not completely out of the blogging world. They blog regularly about their stocks, shares, market fluctuations, etc. But this attracts only investors and not customers as such. Blogs is the best way to attract youth to your products since today’s youth is easily influenced by bloggers. Shoppers Stop has their maximum buyers between the age of 26 and 30 (See Appendix 1. 2). Youngsters from this age group are very net savvy and are very active on blogs. Shopper’s Stop should start blogging not only about their stocks and shares but also about their products, services, brands they sell, price ranges, etc. They should publicise about their blogs on Facebook and Twitter which will bring them to the notice of their customers. * Staff efficiency: * In the earlier report, we pointed out that Shopper’s Stop does not respond to any negative feedback posted either on their website or on their Facebook page. This builds a negative reputation for the company in the eyes of its public because the public feels neglected. Shopper’s Stop should appoint someone from the communications team to monitor these feedbacks and send out suitable response. However, if any of these feedbacks seem like they are serious and could be blown out of proportion, the senior management should be contacted immediately. With regards to negative feedbacks, it always works in favour of the company to be proactive than be inactive. Communication tactics Shopper’s Stop should rely on networks like Facebook, Twitter, Blogs, Google, etc as a tool for communication with its audience. Different networks have a somewhat different genre of people on it.

Jordanian Banks Profitability Return Assets -Myassignmenthelp.Com

Question: Discuss About The Jordanian Banks Profitability Return Assets? Answer: Introducation Yes, there is a change in the profit margin over the past 3 years. The change in the profit margin shows a rise in the profit margin. In the year 2014 the company was not able to earn profit but in the year 2015, it shows 4.17% profit margin which again increased in the year 2016. In the year 2016, the profit margin of the company is approximately 5.39%. Might be possible that rise in the profit margin is because of the increase in the sales of the products of the company. The increase in the demand of the products by the customer can bring the increase in the sales of the product which ultimately affect the profit of the company (Vital Group Limited, 2014). The horizontal analysis shows that the profit for the year 2014 was in negative but in the year 2015 and 2016, it shows a rise in the profit. The vertical analysis also shows a positive rise in the net profit of the company. (Refer Appendix 1.1) Can you identify a trend in the return on equity ratio over the past three years? Comment on the trend. Briefly, discuss possible reasons for this trend. There is a vast change in the return on equity from the year 2014 to 2016. In the year 2014, the return on equity was negative 15.10% but in the year 2015 and 2016; it shows a rise in the return on equity. The reason behind the increase in the return on equity is quite genuine. The increase in the net profit will bring the rise in the return on equity. This simply means that company is able to make a profit with the amount invested by the equity shareholders. (Refer Appendix 1.1) Identify if the asset turnover ratio increased or decreased over the past three years? Is this a good result for the company? Briefly, discuss what the change indicates. The assets turnover ratio of the company increased over the past 3 years. Yes, it is good for the company. In the year 2014, the Asset turnover was 3.68 and later it increases in the year 2015 and 2016. This change in the ratio shows that company is making the full use of the assets in increasing the efficiency of the company. With the increase in the efficiency, company will be able to make the profit (Vital Group Limited, 2015). The horizontal and the vertical analysis show that the total assets of the company were less in the year 2014 as compared to 2013. On the other hand in the year 2015 and 2016 total assets were 12.27% and 18.75% respectively. The balance sheet of the vertical analysis of the company also shows an increase in the assets of the company. (Refer Appendix 1.1) Has the receivables turnover changed over the past three years? Is this a good result for the company? Briefly, discuss what the change indicates. Yes, there was a change in the Receivable turnover ratio over the past three years. In the year 2014 the receivable turnover was 13.438 but in the year 2015, it was 16.441 which is a rise in the value. In the year 2016, there was again a decline; the receivable turnover ratio was 15.882. The rise in the ratio is not a good result for the company because the rise in the receivable turnover ratio shows that the company is not able to manage the credit issues with the customers. The horizontal analysis shows a change in the trend of in the year 2014 was positive but in 2015, there was a decline in the change as compared to the previous year. Similarly, in the year 2016, there was a drastic change in the trend of the trade receivables. The vertical analysis of the trend shows a slightly up and down in the changes. This shows that company is trying to maintain the changes every year. (Refer Appendix 1.1) Has the inventory turnover changed over the past three years? Is this a good result for the company? Briefly, discuss what the change indicates. Yes, there is a change in the inventory turnover ratio over the past 3 years. The inventory turnover ratio shows an up and down in the past 3 years. This simply means that company is trying to bring the stability in the inventory turnover ratio. The fewer ratios show the fewer sales of the company but the high ratio shows that there is a rise in the sales of the company. There might be a possibility that the company offered a discount that is the reason there is an increase in the sales of the company. (Refer Appendix 1.1) Has the current ratio increased or decreased over the past three years? Is this a good result for the company? Briefly, discuss what the change indicates. The current ratio shows a slightly increased changed over past three years. In the year 2014 the current ratio of the company was 0.62 and till the year 2016, the ratio was 0.81. This clearly shows that there is a negligible rise in the ratio. The rise is the current ratio is a good result for the company. This shows the company's payback its liabilities with its assets (Michalski, 2014). The vertical analysis shows a trend of the current rise in the current assets (Vital Group Limited, 2016). In the year 2013, the current assets were 35.11% there was a rise in 2014. In the 2015 and 2016, there is an up and down % change. (Refer Appendix 1.1) Has the quick ratio increased or decreased over the past three years? Is this a good result for the company? Briefly, discuss what the change indicates. The quick ratio increased over the past 3 years. The quick ratio of the company also shows a slight rise in the ratio from the year 2014 to 2016. Yes, this a good result for the company. The rise in the quick ratio is a good result for the company the reason being it shows the company's ability to meet its short-term obligations with its liquid assets (Al Nimer, Warrad, Al Mari, 2015). (Refer Appendix 1.1) Has the cash flow (to current liabilities) ratio increased or decreased over the past three years? Is this a good result for the company? Briefly, discuss what the change indicates. The cash flow to current liability ration increased over the past 3 years. The operating cash flow ratio shows the liquidity of the company in the short term. Yes, it is a good result for the company. The company is trying to maintain a rise in the liquidity of the company. (Refer Appendix 1.1) Has the debt to assets ratio increased or decreased over the past three years? Is this a good result for the company? Briefly, discuss what the change indicates. The debt to assets shows a slight decline over the past 3 years. The high debt to assets ratio shows a high degree of leverage and consequently high financial risk. Yes, it is a good result for the company. Due to the high financial risk, the company avoids investing the debt amount in the assets. (Refer Appendix 1.1) Has the debt to equity ratio increased or decreased over the past three years? Is this a good result for the company? Briefly, discuss what the change indicates. There is a decrease in the debt to equity ratio, in the year 2014 the ratio was 3.06. In the year 2015 and 2016, the ratio was 1.89 and 1.45 respectively. This ratio shows the companys financial leverage, the ratio indicated how much debt the company is using to finance its assets. Yes, it is good for the company; the high equity ratio shows that the company is becoming aggressive in financing its growth with the use of the debt amount. (Refer Appendix 1.1) Conduct a horizontal analysis of the Income Statement for the past 4 years. Comment on any trends. The horizontal income statement of the company is also based on the base year 2013. The net profit of the company shows the decline in the year 2014 as compared to the year 2013. There is a rise in the trend change in the year 2015 and 2016. In the year 2015 and 2016, the change is 484.27% and 160.69% respectively. (Refer Appendix 1.2) Conduct a horizontal analysis of the Balance Sheet for the past 4 years. Comment on any trends. The horizontal balance sheet shows the changes according to the base year that is 2013. The company tries to maintain the liquidity to make the easy payment for the liabilities (Berg, A., Bjarnegrd, 2016). The cash of 2014 shows a decline as compared to 2013. Though, in the year 2015 and 2016, there is a hike in the trend that is approximately 67.90 and 30.80 respectively. (Refer Appendix 1.2) Conduct a vertical analysis of the Income Statement for the past 4 years. Comment on any trends. The vertical income statement shows the change in the trends of the company for past 4 years. In this, the revenue of the year 2013, 2014, 2015, and 2016 kept as 100%. There is a drastic change in the trends of the cost of goods sold. In the year 2013, the change was 31.02 but in the year 2014 and 2015 there is a change in the 66.47% and 67.96% respectively. (Refer Appendix 1.3)Conduct a vertical analysis of the Balance Sheet for the past 4 years. Comment on any trends. The vertical analysis of the balance sheet for the past year includes the amount related to the assets and the liability. The total assets are kept as a 100% for the year 2013, 2014, 2015, and 2016. The most of the item included in the balance indicated in the rise in the change trend (Weygandt, Kimmel, Kieso, 2015). The intangible assets (Goodwill) of the company show a decline in the changes over the past 4 years. (Refer Appendix 1.3) Conduct a trend analysis of Revenue and Net Profit after Tax and Abnormals in the Profit and Loss Statement for the past 3 years. Comment on any trends. The trend analysis of Revenue shows a positive change with the increase in the revenue of the company. This shows that the company might offer discount to the customers that result in the demand of the product along with the rise in the sales of the company. The graph shows that trend analysis of net profit of the 4 years. In the year 2014, there was a decline in the net profit as compared to the year 2013. Talking about 2015 and 2016 there is drastic high in the net profit of the vital group limited. References Al Nimer, M., Warrad, L., Al Mari, R. (2015). The Impact of liquidity on Jordanian banks profitability through return on assets. European Journal of Business and Management, 7(7), 229-232. Berg, A., Bjarnegrd, E. (2016). Dissecting Gender Imbalance: A Horizontal Perspective on When Risk Matters for the Assignment of Women to UN Peacekeeping Missions. Res Militaris, (2). Michalski, G. (2014). Value maximizing corporate current assets and cash management in relation to risk sensitivity: Polish firms case. Browser Download This Paper. Vital Group Limited. (2014). Annual Report 2014. viewed on 20th September 2017, https://www.google.co.in/url?sa=trct=jq=esrc=ssource=webcd=2cad=rjauact=8ved=0ahUKEwisr4ulpbPWAhUUTo8KHe55BWcQFggrMAEurl=http%3A%2F%2Fwww.vitagroup.com.au%2Fscript%2Fdoc%2Fdocumentx.asp%3FObjectID%3DCE0BC9A7-E2D2-4263-88B9-B9C3A09064D1usg=AFQjCNFizWlEDNybOvOaJ9psf06V6a6Veg Vital Group Limited. (2015). Annual Report 2015. viewed on 20th September 2017, https://www.google.co.in/url?sa=trct=jq=esrc=ssource=webcd=2cad=rjauact=8ved=0ahUKEwisr4ulpbPWAhUUTo8KHe55BWcQFggrMAEurl=http%3A%2F%2Fwww.vitagroup.com.au%2Fscript%2Fdoc%2Fdocumentx.asp%3FObjectID%3DCE0BC9A7-E2D2-4263-88B9-B9C3A09064D1usg=AFQjCNFizWlEDNybOvOaJ9psf06V6a6Veg Vital Group Limited. (2016) Annual Report 2016. viewed on 20th September 2017, https://www.google.co.in/url?sa=trct=jq=esrc=ssource=webcd=2cad=rjauact=8ved=0ahUKEwj--InspbPWAhXLro8KHZcpBrUQFggrMAEurl=http%3A%2F%2Fwww.vitagroup.com.au%2Fscript%2Fdoc%2Fdocumentx.asp%3FObjectID%3DCBB55C46-ECE0-4344-BB7B-350B7EB7B362usg=AFQjCNHBzEVcv5Kb_mLUG7nP7BH9wlOMlA