Elimination of Television Jerry Mander Essay

Four Arguments for the Elimination of Television Jerry Mander thinks that with television there is political orientation in the technology itself. The four claims in this particular article are that (1) television itself had come to sterilize the tribe who use it, (2) the forms by which it is used, (3) its influence on people, (4) as well as the other profound outcomes that may later come from its use. He argued that television is a medium or a substance through which people derive, process, and build ideas from.He used parallelism in his challenge or refuter argument when he likened television to the army. The armys mandate is to fight wars that necessitate fighting, killing, defeating and winning everywhere the enemy. It does not follow that the generals chosen to lead the army are the kind born to fight and kill, the very(prenominal) way that television was not conceived to breed the kind of people who respect it. In the concept of the machines, he used the climatic wor d order in his narrative argument.He enumerated the consequences of the invention of the automobile, the need for gas, cover to source it, refineries to process the oil, stations to pump gas into the car. Mander used emotive language in his causal argument to emphasize the change cars brought to people, like when they evolved into car people . Cars replaced human feet. Television like the automobile triggers a lot of reaction from its existence and subsequent use.Advertisements are made on television because consumers watch TV, manufacturers make big sales because their products are advertised, and the line goes on. This argument is related to Manders scratch on Advertising. The evaluative argument on the comparison of television to advertising used a balanced clip with equal and parallel ideas, when Mander wrote that advertising was designed to persuade and dominate by interfering in peoples thinking patterns. Television for its part has a material influence on people to take a side of an issue, or to change their minds on others. In his concluding argument he takes the strong position of getting rid of television quickly if ours is to be restored to a sensible and rational and broad-minded society basis the above reasons. Reference Mander, Jerry. (1978). Four Arguments for the Elimination of Television. Harper Perennial.