Sales Presentation Essay Example | Topics and Well Written Essays - 2250 words

Sales Presentation - Essay ExampleIn this stage, it is important for the vender to select those prospects who smoke provide maximum profit to the organization. In the prospecting stage, information about the client or the customer as well as the merchandising organization is evaluated. Description of customer The potential customer chosen for sales presentation ordain be Whole Foods mart. The retail store is a marketplace supermarket chain based in America (Whole pabulumsmarket, 2013a). The retail chain is headquartered in Texas and was founded by John Mackey who is the received Chief Executive Officer for the organization. The company was established in 1980 and is publicly traded. The retail chain is cognize for selling of foods which are minimally processed and organically farmed (Wholefoodsmarket, 2013b). At present the organization has around four hundred stores located in different parts of America and United Kingdom. Description of the organization The organization ho ller is organic valley, which is a cooperative of about 1500 farm families producing market certified and premium organic food products. It is one of the largest organic farmers cooperative in United States. ... In the current sales presentation, the prospect chosen is one of the well known supermarket stores in United States. Wholesale Food Markets is into selling of those food products which are considered natural and organic. The retail chain is strict about organic and natural foods and allows exclusively those food products which clear the safety standards according to organic food committee. This will be the primary reasonableness for targeting Wholesale Food Market. It can be seen that both the selling organization and the prospect dwell on a basic goal of serving high quality and sustainable food products. This will be the primary touch point for resonance building. It is necessary to find common traits so that the two parties can relate to each other. Organic Valleys obj ective of sustainable and eco-friendly foods and Wholesale Food Markets mission of providing quality foods will help in breaking ice during sales tip (Organic Valley, 2013b). Wholesale Food Market purchases products from regional, local anaesthetic and international wholesale vendors and suppliers. Most of its purchases come from local players provided these local food producers maintain the quality standards. According to the current reports on organic farming, only a a couple of(prenominal) producers in United States meet the quality and standard criteria for organic foods. Organic Valley is one of them. These will be the building blocks during company description to the prospective client. The objective will be to initiate human relationship even from an early stage, so that the prospect can connect with the company as well as its products and services. APPROACH The third stage of a selling process in approach. Here a rapport is built with the prospective customer taking the